Global food related epidemics are on the rise
Overconsumption of sugar and salt is known to be contributing to food-epidemics, such as obesity, diabetes and cardiovascular diseases.
According to World Health Organization (WHO) in 2014:
- 39% of all adults worldwide were overweight (Approximately 2 billion people!)
- 600 million adults were obese
- More Than 40 million preschool children were overweight or obese
Consumers are looking for healthier solutions
Healthier eating choices are driving consumer's buying habits, with millennials leading the way. As a consequence, leading Food & Beverage companies have made public commitments on sugar, salt and calorie reduction.
According to Bloomberg, in 2016, 20% of global products and brands‘ recipes were reformulated, mainly
to cut sugar and salt - responding to growing consumer demand for healthy products.
Food regulations and taxes are in place around the world
Multiple countries - through governments, cities and health organizations - are actively involved in programs and regulations related to foods and beverages, discouraging consumption of high sugar and sodium products.
- The FDA has updated labeling requirements to include added sugars on CPG sold in US
- The UK national program is set to reduce 20% of sugars in food products for children by 2020
- Certain states and cities in the US, Mexico, Philippines and member countries of the EU are enforcing taxation on sugary drinks