THE NEED

THE NEED

Global food related epidemics 
are on the rise
Consumers are looking for healthier solutions
Food regulations and taxes are in place around the world
Global food related epidemics are on the rise
Overconsumption of sugar is known to be contributing to food-epidemics, such as obesity, diabetes, cardiovascular diseases, and recently high risk of death from Covid-19.

According to World Health Organization (WHO) in 2014:
  •  39% of all adults worldwide were overweight (approximately 2 billion people!)
  • 600 million adults were obese
  • More than 40 million preschool children were overweight or obese 
Facts and numbers from the US and the EU:
  • 25% of all adults worldwide are overweight. 
  • 42% of the U.S. population is obese. 
  • BMI>40: Increase the risk of death from COVID-19 by 90%. 
  •  $149 billion* is estimated annual spent on health issues associated with obesity. 
  • 63% of England adults are overweight or obese. 
  • 1 in 3 children who leave primary school in England are overweight or obese. 
  •  £6 Billion spent by the National Health Service (NHS) on obesity related illness
Industry struggles to achieve sugar reduction: 
  • Public Health England (PHE) published a report in October 2020, showing that the 3% sugar reduction achieved during the past three years is far less than the 20% set as the target goal.
  • Reduced sugar products introduced to the market which are not based on real sugar, are perceived by the consumer to have less taste appeal. and other alternatives using polyols are not desired for children and may cause laxative side effects
  • Sugar has a major functional role in many industrial processes, and thus removing it completely will impact the typical product characteristics.
* http://www.healthycommunitieshealthyfuture.org/learn-the-facts/economic-costs-of-obesity/)

Consumers are looking for healthier solutions
Healthier eating choices are driving consumer's buying habits, with millennials leading the way. As a consequence, 
leading Food & Beverage companies have made public commitments on sugar, salt and calorie reduction. 
According to Bloomberg, in 2016, 20% of global products and brands‘ recipes were reformulated, mainly 
to cut sugar and salt - responding to growing consumer demand for healthy products. 

Food regulations and taxes are in place around the world
Multiple countries - through governments, cities and health organizations - are actively involved in programs and regulations 
related to foods and beverages, discouraging consumption of high sugar and sodium products. 
Few examples:
  • The FDA has updated labeling requirements to include added sugars on CPG sold in US
  • The UK national program is set to reduce 20% of sugars in food products for children by 2020
  • Certain states and cities in the US, Mexico, Philippines and member countries of the EU are enforcing taxation on sugary drinks
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