DouxMatok Announces $8.1 million in Funding led by Pitango to Accelerate Commercialization of its Breakthrough Sugar Reduction Technology

  • By Ella Mishael
  • 19 Sep, 2017

The proprietary platform of Targeted Flavor Delivery technology enables healthier food and beverages without compromising on taste

Petach Tikva, Israel, 19th September 2017 - DouxMatok, developer of targeted flavor delivery
technologies, has announced $8.1M in funding to commercialize its patented sugar reduction
solution by the end of 2018. Tests conducted by Food & Beverage multinationals have
confirmed that, when using DouxMatok sugars, they can reduce up to 40% of the sugar content
in their products while retaining the same taste profile. The funding round was led by Israel’s
largest Venture Capital fund, Pitango, with the participation of existing shareholders, including
Gil Horsky and FoodLab Capital.

By maximizing the efficiency of sugar delivery to the taste buds and enhancing the perception of
sweetness, DouxMatok significantly reduces the caloric value and sugar levels of products.
Perception of sweetness is stronger, and lingers longer, resulting in higher satisfaction and
reduced craving for sweetness. Unlike sugar substitutes or artificial sweeteners, DouxMatok
carries no aftertaste and is produced using sustainable green chemistry principles while being
fully compliant with FDA and EU regulations.

Following successful sensory validation and pilot testing, the company is currently working
closely with leading Food & Beverage multinationals to scale-up and commercialize the first
consumer products with DouxMatok’s sugar reduction technology.

“This round of financing facilitates speeding up our scale-up and commercialization. We
hope that DouxMatok will become a trusted leading brand in the efforts to reduce sugar
consumption to healthier levels, so we can continue to enjoy the foods we love,” said Eran
Baniel, CEO and Co-Founder, DouxMatok. “Given all the investment opportunities they
explore, we’re proud that Pitango chose DouxMatok, and are already contributing to our
speedy progress. We are grateful to Gil Horsky and FoodLabCapital, our existing investors,
for their continued support.”

“The potential of DouxMatok’s technology is immense,” said Ittai Harel Managing General
Partner, Pitango “Having been tested independently by 3 rd  party evaluators, as well as by
major food manufacturers, the company has proven its ability to achieve desired sweetness
level with significantly reduced sugar content. Major food manufacturers are actively seeking
healthy viable alternatives to the high levels of added sugar currently in use and we are
confident DouxMatok will become an enabler and trusted partner to the industry, and for
consumers, in this mission.”

Gil Horsky, an Executive in the Food Industry said, ”The obesity and diabetes epidemics and
their broader societal consequences are shifting the way consumers and policy-makers are
thinking about food. They are expecting food companies to be part of the solution, by reducing
the amount of sugar in their products.” Horsky further described, “DouxMatok enables food
manufacturers for the first time to provide their consumers with the exact same taste they know
and love, but with significantly lower sugar content - that is game changing for the industry.”

By DouxMatok,  Sep 19 2017
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