DouxMatok, developer of Targeted Flavor Delivery Technologies, has announced $8.1M in funding to commercialize its patented sugar reduction solution by the end of 2018. The proprietary technology platform enables healthier food and beverages without compromising on taste
Petach Tikva, Israel, 19th September 2017 - DouxMatok, developer of targeted flavor delivery technologies, has announced $8.1M in funding to commercialize its patented sugar reduction solution by the end of 2018.
Tests conducted by Food & Beverage
multinationals have confirmed that, when using DouxMatok sugars, they can reduce up to 40% of the
sugar content in their products while retaining the same taste profile. The funding round was
led by Israel’s largest Venture Capital fund, Pitango, with the participation of existing
shareholders, including Gil Horsky and FoodLab Capital.
By maximizing the efficiency of sugar delivery to the taste buds and enhancing
the perception of sweetness, DouxMatok significantly reduces the caloric value and sugar levels
of products. Perception of sweetness is stronger, and lingers longer, resulting in higher
satisfaction and
reduced craving for sweetness. Unlike sugar substitutes or artificial sweeteners,
DouxMatok carries no aftertaste and is produced using sustainable green chemistry
principles while being fully compliant with FDA and EU regulations.
Following successful sensory validation and pilot testing, the company is
currently working closely with leading Food & Beverage multinationals to scale-up and
commercialize the first consumer products with DouxMatok’s sugar reduction technology.
“This round of financing facilitates speeding up our scale-up and
commercialization. We hope that DouxMatok will become a trusted leading brand in the efforts to
reduce sugar consumption to healthier levels, so we can continue to enjoy the foods we
love,” said Eran
Baniel, CEO and Co-Founder, DouxMatok. “Given all the investment opportunities
they explore, we’re proud that Pitango chose DouxMatok, and are already contributing
to our speedy progress. We are grateful to Gil Horsky and FoodLabCapital, our existing
investors,
for their continued support.”
“The potential of DouxMatok’s technology is immense,” said Ittai Harel Managing
General Partner, Pitango “Having been tested independently by 3 rd party
evaluators, as well as by major food manufacturers, the company has proven its ability to achieve desired
sweetness
level with significantly reduced sugar content. Major food manufacturers are
actively seeking healthy viable alternatives to the high levels of added sugar currently in use
and we are confident DouxMatok will become an enabler and trusted partner to the industry,
and for
consumers, in this mission.”
Gil Horsky, an Executive in the Food Industry said, ”The obesity and diabetes
epidemics and their broader societal consequences are shifting the way consumers and
policy-makers are thinking about food. They are expecting food companies to be part of the
solution, by reducing
the amount of sugar in their products.” Horsky further described, “DouxMatok
enables food manufacturers for the first time to provide their consumers with the exact same
taste they know and love, but with significantly lower sugar content - that is game changing
for the industry.”
By DouxMatok, Sep 19 2017